A document used during real estate open houses to collect visitor information. This form typically requests names, contact details, and sometimes, feedback regarding the property. Example fields include name, email address, phone number, and interest level in the property.
The employment of this tool offers several advantages. It enables the hosting real estate agent to follow up with interested parties, building potential client relationships. Data gathered facilitates the tracking of open house attendance and gauges property interest. Historically, physical logs were the norm, but digital alternatives are now common.
The following discussion will address the key components of an effective form, explore different formats, and consider best practices for its implementation to optimize engagement and data collection.