A metallic layer designed for application to various surfaces via printing processes is a decorative material gaining traction. This specialized medium enables the creation of shiny, reflective designs on items ranging from packaging to personalized cards. The method usually involves a heat transfer or pressure-sensitive adhesion technique, which binds the metal layer to the substrate.
This technique offers enhanced aesthetic appeal and perceived value to products. The shimmering finish can draw consumer attention and create a sense of luxury. Historically, similar effects were achieved through labor-intensive and costly methods like hot stamping. However, this technology provides a more accessible and versatile approach, opening possibilities for smaller print runs and customized designs.
The subsequent sections will delve into the specific types available, the optimal printing processes to employ, suitable substrates for application, and the various applications it serves, providing a comprehensive understanding of its practical use.
