Custom adhesives designed for affixing to bottles and amenable to being printed upon via various methods are a common means of product identification and branding. These adhesives can range from simple paper-based options to more durable materials like vinyl, and they allow for application of information such as product name, ingredients, and branding elements.
These individualized labels provide a direct and visually appealing method of communicating vital product details to the consumer. The utilization of these labels presents opportunities to enhance brand recognition, comply with regulatory labeling requirements, and attractively present product information. Historically, generic pre-printed labels were the norm; however, advancements in printing technology have made customized solutions more accessible and cost-effective for businesses of all sizes.
The following will explore the materials, printing methods, design considerations, and application techniques relevant to creating durable and effective custom labels for bottles, enabling businesses to effectively communicate their brand and product information.