The phrase identifies a category of materials designed to facilitate the application of designs, images, or text onto various surfaces through the process of heat transfer. These materials typically come in sheet or roll form and are treated with specialized coatings that allow the applied design to release when subjected to heat and pressure. A common example involves transferring a digital image printed on this specialized material onto a t-shirt using a heat press.
The significance of this application lies in its ability to enable customized decoration of textiles, ceramics, and other receptive materials. This process provides an efficient and relatively inexpensive means of producing personalized items, short-run product samples, and branded merchandise. The historical development of this technology has progressed from simple iron-on transfers to more sophisticated materials compatible with a wider range of fabrics and printing techniques, improving durability and image quality over time.
The following sections will delve into specific types of these materials, suitable application methods, factors influencing transfer quality, and considerations for selecting the appropriate product for diverse project requirements.